How to Use Keyword Effective Index (KEI)?

Learn how to perform Keyword Effective Index for your keywords you are targeting on search engines, and learn how profitable they can be in time saving and knowing how strongly competitive a keyword can be for your niche. This method will help you think like an seo web analyst and you will be able to find keywords that can be easily ranked on major search engines like Google.

1. 1
   Make an in quote search for your keywords on Google.com or Google local. This will give you the total number of sites targeting the exact keyword phrase with you.
   
   

   
2. 2
   Go to "Google keyword tool" and input the exact keyword phrase your targeting on Google, If you are targeting a local seo then you might select a region and take note of the local monthly supply of search volume.
   
   

   
3. 3
   Now you have your results for the total number volume of sites targeting your keyword and the total search of this same keyword on Google by either Globally search or Local search results.
   
   

   
4. 4
   With this results you can now perform the KEI which is keyword effective index and it's formula is the square-root of the number of searches divided by the total volume of websites provided by Google.

   • A mathematical approach will be to look at the number of sites as supply (S) while the volume of searches as demand (D), which we now derive the formula D X D / S = KEI
   • The KEI results tells you how easy it is to perform SEO for a particular keyword and it is a yard stick to know your wining success with a particular keyword optimization, hence the reason for 3 months to 6 months seo package plans.
     
     
     
   • The higher the KEI result the better your chances and vice versa.

Read more ...

How to Make Your Website Popular?

It seems like everyone has a website nowadays, so finding ways to stand out from the crowd is indispensable! To make a popular website, use these helpful suggestions regarding content, design, and search-engine optimization.

Have Great Content

1. 1
   Choose a topic you know a great deal about. Even if it means taking a risk, focus on something that you feel passionate about. In fact, the internet is a great place for niche content precisely because your potential audience is global, not local; this increases your odds of connecting with people who want what you have to offer. Only by making the site specific to you and your experience will you be able to offer something that no one else can.
2. 2
   Front-load the site. Whether you’re selling merchandise, providing instruction, or blogging for fun, don’t make the mistake of taking your site online before it has a sufficient amount of content. Even if your initial content is stellar, visitors who don’t have any reason to stick around aren’t likely to come back later or recommend your site to their friends.
3. 3
   Emphasize quality over quantity. One of the disadvantages of the internet is that it is jam-packed with distractions and encourages superficial reading. If your site is nothing but fluff, people will skim it quickly and move on to something else. On top of that, because the internet feels anonymous, people are quick to pounce on inaccuracies, typos, and bugs – which can sink your site and kill your morale. Be sure to pack your site with content people cannot find anywhere else, even if it means you have less of it.
4. 4
   Add to your site routinely. Though you should have a nice chunk of content available when you first go online, don’t use up everything you’ve got at once or your followers will get tired of waiting and move on. Ideally, you should prepare startup content, have a small reserve of additional content that you release on a schedule (ex. every Thursday), and be ready to routinely create new content once you have gotten into the swing of things.
   
   

   • You should never consider your website “complete”; if you want it to survive, treat it like a "living" document that will change over time.
   • Consider creating a web feed (RSS, Atom, etc.) so users can subscribe for updates.

Use a Smart Design

1. 1
   Make the site easy on the eyes. Even if your site is text-heavy, it should be visually appealing to keep people from making snap judgments about the quality. If you don’t have much design sense, have an artistic friend give it the once over, ask an older relative whether or not they find the site easy to navigate, or even consider hiring a designer to work on the overall composition.
2. 2
   Keep it simple. Streamline every page so that people don’t get disoriented or frustrated. Avoid using elaborate fonts, numerous colors, or unnecessary graphics that slow down the page-load time (or make people think they’re looking at an over-enthusiastic PowerPoint presentation).
3. 3
   Keep a consistent theme. Use the same banner at the top (and bottom, if applicable) of every page so that people can navigate your site with ease. Tie all your pages together with a color scheme so that people don’t think they’ve been mysteriously transported somewhere else with every click. Be consistent in your font usage by sticking with no more than three fonts, making section all headers the same size, all subsection headers a different size, etc.
4. 4
   Embrace white space. If you’re afraid that leaving white space will drive visitors away, just look at any Google page. White space helps a page look clean and uncluttered, to say nothing of the fact that it makes navigation much easier.
5. 5
   Use short paragraphs. Nobody wants to battle a wall of text.

Optimize Your Site for Search Engines

1. 1
   Use keywords. Keywords capitalize on internet trends, draw visitors, and make your page likelier to come up in searches. Good places to include keywords include the headings, URLs (multiple words should be separated by dashes, ex. “Make-Your-Website-Popular”), and meta-tags.
   
   

   • Use tags and keywords accurately. If search engines detect that you are trying to manipulate your site ranking by using tags and keywords where they don’t actually apply, it will negatively affect your performance. (It won’t go over well with your visitors particularly well, either.)
2. 2
   Build incoming links. The old-fashioned way to do this is by link-swapping – that is, offering to link to someone else if they’ll link to you. Though this can still be very useful when two sites have a good reason to be linked, another approach is to post articles on other sites that link back to yours. These articles need to be informative, engaging, and high-quality. Above all else, they should not look spammy with links that stick out like sore thumbs.
   
   

   • If you are a decent writer, you can do these yourself, but otherwise it may be worth your while to hire someone else to do them. Guest blogs, for example, are a good way to do this.
3. 3
   Keep your content updated. In addition to making visitors likelier to come back for more, this lets search engines know your page hasn’t been abandoned or rendered irrelevant.
4. 4
   Use a great domain name. If your domain name is overcomplicated, hard to spell, or obscure, it won’t attract the readership you deserve. Of course, the best domain names come at a steep price, so you will have to strike a balance between your desired domain-name performance and your budget. Read this for more tips on choosing and buying a cheap domain name.
5. 5
   Read How to Design a Website for SEO for more pointers.

Read more ...

How to Write an Article for SEO?

Search Engine Optimization is a technique used in web publishing to increase a webpages visibility and traffic, which results in a higher ranking in search engines and more readers. Writing an article for Search Engine Optimization requires first and foremost good writing skills in order to make the article itself interesting and pleasant to read; second, the strategic placing of key phrases or keywords in the text; and third, the inclusion of hyperlinks to and from external sources that will boost the readership of your page. Read the following steps to find out how to write an article for Search Engine Optimization.

1. 1
   Outline your article.
   
   

   

   • Every article should be well written, engaging, and informative. If at all possible, it should present a new angle on a specific topic, provide a good hook in the beginning so people will want to read on, and contain information that is in some way important to your readers. This can mean that it's useful, entertaining, or otherwise valuable.
   • A well-written article with good content will attract more traffic, which means readers that visit your site. This will make it more attractive to link marketers (people that link their sites to yours) and increase the likelihood of advertisers wanting to use your page for their advertisements.
2. 2
   Make a list of key phrases and keywords for your article. These are important for your publisher to include in the metadata of the page, which is part of the HTML code.
   
   

   

   • Key phrases and keywords are words, or combinations of words, that people would use to search for information on the topic about which you are writing. For example, key phrases for an article on moving could be "packing and moving" or "loading a moving truck," while keywords could be "moving," "relocation," or "relocating."
   • Key phrases and keywords are registered by so-called "spiders," which are scripts that search engines send out to every page on the Internet. These spiders "crawl" across web pages and websites and analyze them for content and quality of content. One of the ways they do this is to register the keywords and key phrases to determine the subject of a page; but they also detect how often each key word or phrase is used, whether a page is grammatically correct, and what types of inbound and outbound hyperlinks there are. Hyperlinks are links to other pages that are somehow relevant to your topic.
3. 3
   Write your article.
   
   

   

   • Make sure it's grammatically correct and contains no spelling mistakes.
   • Give your article a title.
   • Break it up into short paragraphs with sub headers.
   • Use the most important keywords and key phrases as early in the article as possible, preferably in the first sentence, and at the very least in the first paragraph.
   • Do not overuse keywords or key phrases. Intersperse them naturally throughout the text in the natural reading rhythm of the article. The recommended keyword density is 1-3% ^{[citation needed]}.
   • Include the most important keywords and key phrases in the titles and sub headers.
   • If it makes sense in the text, put keywords and key phrases in italics, or bold them.
4. 4
   Include hyperlinks in the article.
   
   

   

   • Hyperlinks are links to another webpage that is relevant to your topic. You can highlight a word or phrase and add the web address to which you want to link. Make sure every link is a quality website that offers sound information and easy navigation.
5. 5
   Build links to your article.
   
   

   

   • Even if you have written a great article, you must now go out and let the world know about it. Getting started with this can be as simple as sharing a link to your new article on Facebook or Twitter and encouraging your friends to re-share it.

Read more ...

How to Optimize Your Website for Search Engine Use?

Content still reigns as the king in the world of Search Engine Optimization (SEO). Some websites get on top of search engine rankings because of high-powered link building campaigns, but when you talk about visitor loyalty and traffic retention (and yes, public consumption), it will always require that good old optimized content.

1. 1
   Dedicate some time to writing really great content. The saying goes that you should write for people first and search engines second. This basically means you should be creating really quality pieces that are useful and engaging for humans because the search engines will recognise your efforts. Your readers will share your work generating additional backlinks, not to mention extra traffic, and search engines will recognise your quality piece because it will flow naturally with not too many keywords (something which is penalized in the post Penguin Update world).
   
   

   

   • Write content people want to share on Facebook, Twitter, Pinterest and other social networks. The search engine will read those social signals as a signal of the quality of your domain. You can accelerate the spread of your content on these sites by having an account on these social networks with lots of followers.
   • Consider submitting your content to sites like Reddit, Delicious, Digg and other content aggregators that might gain you a few readers. ,
   • Go back and SEO rewrite some old content. Chances are you know stuff about search engine optimisation that you didn't know last year (not to mention changes in SEO best practices since last year). Re-visit some old content and re-write it with your search engine optimisation hat on, updating image attributes, changing keyword density, adding links to your home page and other relevant content on your site. Even consider republishing as a fresh article for extra brownie points with the search engines!
2. 2
   Get links to your pages from other trusted websites.
   
   

   

   • Even if you are new to the web, you have natural links you could try to get. All businesses have suppliers whether they be accountants, solicitors or raw material providers. All these suppliers are bound to have a website, contact them to ask for a link back, but do not offer a link in exchange. Link exchanges don't violate Google's TOS, but they will now work against you. When building links, always give other site owners a reason to want to link back to you. Perhaps write an article based on a particular client - everyone likes bragging rights and this can gain you additional links without even having to ask. All Google wants to see is links that have an editorial right to be there.
3. 3
   Complete all image attributes. Pictures dress up your pages but search engines don't really know how to deal with them unless you complete all the nitty-gritty details like title, caption, alternate text, description. Be ethical though, don't use it as an opportunity to cram an extra few keywords onto the page as this will likely have a negative impact on your search engine ranking. Some people search for what they are looking for via Google image search, if your image is highly visible then your potential customers will likely visit your page.
   
   

   
4. 4
   Diversify internal anchor text links. There needs to be variations in the text when one creates those blue-highlighted anchor text links. The links on a page are what the search engine spiders follow in determining where they are being led. The text used in the links are used in helping the search engines figure out what the page it leads to is all about.
   
   

   
5. 5
   Take note of word count. Although it’s been a classic rule that “readers online do not read”, it simply doesn’t mean that one has to deprive the online users of good, meaty content. Stick to at least 250 words a page. SEOs know that writing down for an appropriate length of text means being more able to include more related terms for the target keywords.
   
   

   
6. 6
   Avoid duplicate content. The content on your website should be unique from other pages on your site, and from external sites as well. Consider using a tool such as Siteliner to look for duplicate content.
   
   

   

Page Format Issues

1. 1
   Title Tags
   The first is your page title. It’s very important to put keywords in your page title; specifically try to get important keywords first and try to limit the overall length of your page title. Well-constructed title tags contain the main keyword for the page. It should contain less than 65 characters with no stop words such as: a, if, the, then, and, an, to, etc. Your title tag should also be limited to the use of alphanumeric characters, hyphens, and commas.
   
   

   
2. 2
   Header Tags
   Next, it’s important to look at the header tags on your site-h1, h2, h3, h4 and so on. H1 is the most significant. Make sure you have the most important keyword labeled as h1 tag. This will help you with ranking for your site, especially if someone is searching for that particular key word or phrase.
   
   

   
3. 3
   Page Content
   Next up is the content. You definitely want to put your keywords in the contents somewhere, but the object, though, is to make sure the content is very well written for visitors to your website. You want to insert the keywords for that page only where it makes sense. Page content should have between 300 and 700 words of descriptive content that contains the keywords specified in the keywords meta tag for the page. You also want to try to optimize your URLs. Make sure to include important keywords in the URL.
   
   

   
4. 4
   Meta Tags
   Next are the Meta keywords and Meta description. These are pieces of code behind the scene. The code should look something like this: It should be placed directly under the title tag code
   
   <title> Your site title</title>
   <meta name="description" content="your site description"
   <meta name="keywords" content="keyword1, keyword2, keyword3"
   Your keywords meta tag should contain between 5-10 keywords or keyword phrases that are also found in page content. Also one more important meta tag is description tag that contains information about the page's content so you can persuade search engine users to visit your web site. It should have 15-160 characters, remember not to stuffed with keywords.
   
   

   
5. 5
   Navigation
   Next is to have proper navigation. Each page of your site should contain links to every other page so search engine spiders can find every page. This is an important step for the proper indexing and page ranking for your site.
   
   

   
6. 6
   Site Map
   Next is having a proper site map. It's important to use two site maps for your website--an XML version and a static version. The XML version can be created by sitemap generators tools such as http://www.xml-sitemaps.com. The sitemap should then be submitted to the Google Webmaster Tools account for that site. This will aid in crawling of Google's Spidebot. The static version should be a HTML page that contains links to every other page.
   
   

   

Read more ...

How to Improve Search Engine Ranking?

Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. Most of the major search engines utilize an algorithm to determine where a website ranks. The search engines have set up specific criteria that a website must meet to get to the top of the list. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website (link popularity/PageRank). Tailoring your website for improved search engine rankings is also known widely as search engine optimization, or SEO.

1. 1
   Research the keywords. Decide what search queries you want to show up for. Do some research on how many people are actually searching for your site. Many times it is best to consult a "natural search engine optimization" professional during this process. There are several tools available from Google, Overture, and third party software developers that can make the keyword research process easier.
2. 2
   Target niche keywords with low competition. Try to use Google Adwords to check how competitive before deciding on it. Be sure that the keywords has enough searches. Try using broad key words too
3. 3
   Think outside of the box. Don't just focus on your main keywords. The first thing to realize when targeting keywords is that it is not all about ranking for the most popular keyword. The most successful search engine marketing and optimization campaigns target the most relevant keywords. For example, if you are a realtor in a particular area, don’t just optimize your site for “real estate." Optimize your site for dentist, florist, movie theaters, etc. You would be amazed how many unique visitors will come through to your site when "outside of the box" thinking occurs.
4. 4
   Focus on the end user. If you spend too much time trying to please the Search Engine Spiders, you may forget about the end user. Think about what your target market needs to accomplish their goals, and then put it on your site so that they can find it. The phrase "content is king" was born about 6 years ago, and it still holds true today. If you want to be relevant for specific keywords, than you need superior or at least highly competitive content. Write about 225-300 words of copy for each keyword and plant it on your site each day. Grow, grow, and grow. On average, one can target between 3-5 like keyword phrases per page. Make it as natural as possible and the Search Engines will reward you with a first-page ranking.
5. 5
   Make sure that all the pages of the site have custom titles and descriptions. If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Regarding Meta Tags, there are 2 very important fields:

   • Title Tag - arguably the most important SEO tag for any website. Google supports approx. 60 characters in the title, while Yahoo allows for up to 110 characters in the title. It is important to target the most critical keywords in the Title. Every page should have a unique Title.
   • META Description Tag - These were once important but are no longer. Some engines do display the description defined, while others do not. Some search engines do read the description tag, and do utilize the content found within in the ranking process. Google, MSN and Yahoo give very little weight to no weight for these.
6. 6
   To make sure that you have not missed any tags or damaged any links in the process, use an inspection tool to look over your website. In the process of inspection, you will also automatically be provided with a sitemap (refer to step 7 for significance).
7. 7
   Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. So try to stay close to standard HTML when it comes to Navigation. URLs with dynamic parameters (?, &, SIDs) usually do not perform when it comes to search engine rankings.
8. 8
   Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well.
9. 9
   Build up your popularity. So now you have determined the right keywords on the right pages, you've created all of the necessary content, and you've optimized all of the content to the best of your capabilities. Congratulations - you're now in the top 80th percentile (from an optimization standpoint) of the websites listed for the keywords you're trying to target. So how do you get a 1st, 2nd, or 3rd page listing? The answer is quite simple: You have to be the most popular, too. That's right, it's a popularity contest. In other words, how many other websites know you (link to you), and how popular are they? This is typically referred to as link popularity, or called PageRank by Google. The more sites that link to your site the better, and the more popular the site linking to you the more value you will receive for your link popularity. The best types of "link building" are directory registration, text link advertising, and press release distribution. Try to offer valuable information or tools so that other people are motivated to link to your site. Well-linked sites (that don't use spamming) do better in search engines.
10. 10
    Build up good quality content. This will draw regular visitors to your website.

Read more ...

How to Add Your Blog to Google?

It is important to add your blog to Google so that people can find it easily when they search on the Google search engine for information that is relevant to your blog. Following the correct procedure for Google blog submission can help market your blog by increasing your online presence and attracting more readers. Before you submit the blog, you should add at least a few posts to it so that Google utilizes it as a source of content.

Getting Your Blog Ready for Submission

1. 1
   Finalize your basic blog features such as the blog name and address. Once your blog has been submitted it can become difficult to change these blog attributes on Google since they will be archived (saved on the Google database).
2. 2
   Add at least 3 to 5 blog posts to the blog before you submit it to Google. If you are creating posts of short word-length then you may want to consider adding a few more posts. Basically, you don't want Google to recognize your blog as empty and reject it for submission.

Submitting the Blog

1. 1
   View your blog in a new tab or window of your Internet browser. Keep the blog open since you will need to copy the blog URL later on.
2. 2
   Go to the Google homepage (in a separate browser tab or window).
3. 3
   Select the "About Google" link underneath the search bar.
4. 4
   Click on the "For site owners" link. It is under the heading titled "Submit your content to Google."
5. 5
   Look under the "Web" heading to find and click on the "Add Your URL" link. This will take you to the page used for Google blog submission.
6. 6
   Copy your blog URL from the address bar in your Internet browser. After you have highlighted the complete blog address, you can copy it using 2 methods.

   • Right-click on the highlighted blog address and select "Copy" from the pop-up menu.
   • Press the Control (CTRL) and "C" letter keys simultaneously on your keyboard.
7. 7
   Paste the blog URL into the text box for the field marked "URL." Once again, there are 2 methods that can be used.

   • Right-click inside the text box and select "Paste" from the menu that appears.
   • Browse over and click inside the text box and then simultaneously press the Control (CTRL) and "V" keys. You will see the blog address pasted inside the text box.
8. 8
   Add keywords related to your blog in the Comments box. This step is optional, but adding relevant keywords in the Comments box can help Google understand what your blog is about and hence help people find your blog on the Google search engine.
9. 9
   Fill in the last text box with the letters that you see in the image above it. Typing out the letters correctly will allow Google to recognize that the blog is being submitted by a real person.
10. 10
    Click the "Add URL" button. You will be taken to another page providing the status that your blog has been successfully submitted to Google.

Read more ...

How to Add Your Site to the Google Index?

Adding your site to the Google Index means that viewers who use that search engine will have your website as an option when looking up relevant queries. Adding yourself to this index does not mean that you will be on the first page, or even the first couple of pages. This tutorial will show you how to add your website to Google's Index in order to become searchable all together.

1. 1
   Go to Google Add URL.
   
   

   
2. 2
   Enter. Type in the URL (Web Address) of your site. Be sure to include the homepage in its entirety.
   
   

   
3. 3
   Verify. Type in the verification code in the CAPTCHA to confirm that you are not spamming the site.
   
   

   
4. 4
   Add. Click the "Add URL" button at the bottom of the page.
   
   

   

Read more ...

Best Trick to get Your Website Indexed Quickly in Google ?

This is the most common question people when they start their website. They wait to for weeks to get their site indexed on Google Search Engine. When you launched a new website it does take few days to get it indexed. I can guess many of you want to have your website Quickly indexed on Google Search. To get indexed quickly in Google Search you have to follow some Quick & Easy steps

So follow these steps to get indexed quickly: -

* Post in any popular, open registration forum with the page or URL in there. Since the Google bot is always crawling the forum, the chances are good it will find your link through your post.
* Submit your sitemap in Google Webmaster Tools. Submitting a sitemap is telling Google that your site is “crawler friendly,” and mapped out.
* Submit your site or page to Digg and Social Bookmark Sites like Del.icio.us or Furl.net. These social networks have large influence with Google.
* Set up a blog on your domain, even if you don’t like blogging. Blogs allow convenient pinging of the search engines. By posting a few posts and pinging Google, you invite the Google bot to check out your site, which will hasten indexing, often within a few days or less. The blog can be removed later, once your site or page has been indexed.

Based on my observations, there are certain types of domains (usually in certain “dubious” niches), that have a tougher time getting indexed, even though they may not be blacklisted at all.

Read more ...