How to Use Keyword Effective Index (KEI)?

By: Arpan Mondal on 02:14

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Learn how to perform Keyword Effective Index for your keywords you are targeting on search engines, and learn how profitable they can be in time saving and knowing how strongly competitive a keyword can be for your niche. This method will help you think like an seo web analyst and you will be able to find keywords that can be easily ranked on major search engines like Google.

1. 1
   Make an in quote search for your keywords on Google.com or Google local. This will give you the total number of sites targeting the exact keyword phrase with you.
   
   

   
2. 2
   Go to "Google keyword tool" and input the exact keyword phrase your targeting on Google, If you are targeting a local seo then you might select a region and take note of the local monthly supply of search volume.
   
   

   
3. 3
   Now you have your results for the total number volume of sites targeting your keyword and the total search of this same keyword on Google by either Globally search or Local search results.
   
   

   
4. 4
   With this results you can now perform the KEI which is keyword effective index and it's formula is the square-root of the number of searches divided by the total volume of websites provided by Google.

   • A mathematical approach will be to look at the number of sites as supply (S) while the volume of searches as demand (D), which we now derive the formula D X D / S = KEI
   • The KEI results tells you how easy it is to perform SEO for a particular keyword and it is a yard stick to know your wining success with a particular keyword optimization, hence the reason for 3 months to 6 months seo package plans.
     
     
     
   • The higher the KEI result the better your chances and vice versa.